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NOFO: Communicating U.S. Private Business Sector Impact and Success in Indonesia

September 05, 2024

The Public Affairs Section of the U.S. Embassy in Jakarta announces an open competition for a grant to conduct a long-term, multi-channel, strategic communications campaign, involving public messaging through traditional and social media, outreach, events, and media engagement. The aim is to increase appreciation and understanding among Indonesian audiences of the positive impact of the U.S. private sector and individual U.S. businesses.

Programme Overview

The campaign will highlight the multi-faceted benefits that U.S. companies and business practices bring to Indonesia. Successful proposals will align and communicate the achievements, impact, and excellence of the U.S. private sector in Indonesia, supporting the Brand USA initiative.

Objectives

Growing and strengthening the Indonesian economy through trade and investment
Investing in the Indonesian workforce through local hiring, skills building, human capital development, and equal opportunity practices
Promoting Indonesia’s long-term economic well-being and prosperity through sustainable, transparent, and responsible environmental, social, and governance practices that abide by local laws

Funding Information

Total available funding: Up to $300,000

Award amounts: Awards may range from a minimum of $100,000 to a maximum of $300,000

Length of performance period: At least 2 years, and up to 3 years

Target Audiences

Established opinion leaders including government officials, business leaders, and journalists
High-information college graduates
Social media influencers and online communities
Engaged and career-minded youth

Eligibility Criteria

The following organizations are eligible to apply:

Indonesia-based non-profit organizations / non-government organizations (NGOs)
International NGOs with an established presence in Indonesia
Organizations with strong ties to the U.S. business community in Indonesia are encouraged to apply

Note: For-profit or commercial entities, as well as individual applicants, are not eligible to apply.